Marketing of Breast milk substitutes
The Danone subsidiaries in Hong Kong SAR, China commit to comply to the following principles pursuant to the BMS Policy:
· Acknowledge the importance of, and commit to the principles of, the WHO Code and subsequent relevant WHA resolutions.
· Support the WHO's global public health recommendation calling for exclusive breast-feeding for the first six months of life, followed by the introduction of safe and appropriate Complementary Foods thereafter1.
· Encourage continued breast-feeding for up to two years and beyond, alongside the introduction of safe and appropriate Complementary Foods after six months of age 1.
· Ensure that the practice of breast-feeding is not undermined through Marketing Material on any of our products.
· Not to advertise or promote Infant Formula or delivery products (such as bottles and teats) in any country where we do business.
· Not to advertise or promote Follow-on Formula, in Higher Risk Countries.
· Not to advertise or promote Complementary Food and drinks for use by infants under the age of six months in Higher Risk Countries.
· Support and advocate responsible Marketing practices that promote good health and safe nutrition for all infants and young children.
· Work with Partners, trade associations, industry groups and multiple stakeholders to promote responsible and ethical Marketing practices.
· Work with retail customers and Partners, acting on behalf of Danone involved in bringing our products to the market to establish awareness and emphasise the importance of abiding by relevant laws, the WHO Code and this BMS Policy.
· Comply with all applicable local laws and regulations in the countries where we do business.
· Respect the role of national governments to develop health policies that are appropriate to their social and legislative frameworks and overall development objectives.
· Monitor our Marketing practices according to the principles and aims of the WHO Code, independent of any other measures taken by governments to implement the WHO Code, and take steps to confirm that our conduct at every level conforms to our Policy in this regard.
· Support governments in their efforts to implement the WHO Code and cooperate with governments to monitor the application of the WHO Code.
· Ensure that quality is a top priority, with the appropriate leadership and resources to create and deliver a quality and food safety environment that meets strict hygienic and quality control standards, such as international guidelines developed by the Codex Alimentarius Commission and other relevant local laws and regulations.
(1) We acknowledge national health and dietary recommendations that may recommend the introduction of safe and appropriate Complementary Foods after 4 months of age. Countries that are considered Low Risk may market Complementary Foods in line with such dietary guidelines; however, such products are always positioned as a complement to breast-milk and are never promoted to the detriment of breast-feeding.